TransUnion — Content Marketing & DS

B2B · Marketing · 2024-2026

Content Marketing Analyst

Tools used

Adobe Suite

Adobe Firefly

Gemini

Figma

Eleven Labs

Salesforce

Eloqua

Role

Content Marketing Analyst

Year

2024

Department

B2B Regional Marketing Team

Context

As an analyst, I was part of the regional B2B marketing team developing content for major campaigns across North, Central and South America — from content creation, to strategic LMS management in brand educational environments and regional UX/UI projects aligned with commercial and product teams.

+1000hours

Asset creation uploaded and optimized for the DS

24.3%

Annual content creation improvement for marketing campaings

First Marketing

Design System created

What i did?

Content Design (Marketing Campaigns)

Manage the LMS Education platform of the region (Set up LMS Educational Platform, lead the platform UX strategy, build, create and charge educational content for the program).

Migrate QA Product environment to functional prototipes align to commercial team needs.

Build and nourish the B2B Marketing Design System.

🌎

Email Marketing

Create Email Design outputs optimized for email marketing platforms.

🎨

Social Media

Design powerful content for social media focusing on Omnichannel and brand guidelines alignments.

🔒

LMS Manage

Build, manage and nourish the Educational platform TUMentor, creating educational content and managing the platform across QA/PROD environments.

A good journey for video

One of the major changes I brought to the brand was implementing new graphic guidelines with narrative video styles, motion graphics for asset creation, and AI tools in design processes.

Video Creation

Creation of horizontal, vertical and multi-format brand videos and assets for social media, landings, advertising, events and other channels.

Brand & DS Assets

Creation of static and video brand assets directed at an omnichannel strategy.

B2B Design System

before after

How to establish a design system that responds to optimizing design creation processes?

This is where the biggest challenge of the role emerged: create a scalable system that not only responds to content creation, but serves as a strategic framework for innovating, researching and iterating within the company.

In House

Tactical design

Marketing DS

Strategic End to End Design

Design Iterations

Before B2B DS

Assets without opportunities

Brand assets and content were generated individually for each campaign, stored on the design team's hard drives.

With B2B DS

+1000 design hours of assets in 1 place

Assets generated for campaigns, events and digital channels are hosted, categorized and published in a content library, impacting new campaign development by 21%.