Sodimac
UX/UI Intern
Sodimac is a leading Chilean retail company dedicated to home improvement and construction.
B2C · UX/UI · 2024
UX/UI Intern
Tools used
Microsoft Azure
Contentstack
Visual Studio
Adobe Suite
FigmaContext
As an Intern, I was part of Homecenter Colombia's content cell within the business line focused on end consumers, managing the creation, upload and performance of content for the web, app and in-store interactive kiosk channels.
FigmaWorkflow
Complete workflow transition to Figma.
What i did?
Generate Key Visuals for main homecenter campaigns.
Analyze insights and content conversion from web, app and interactive kiosks.
Charge the content designed to each different channel and apps.
Lead competitive benchmarks and UX focused projects
Design Iterations
CMS MANAGEMENT
Homecenter Homepage
CMS management and campaign upload processes for the Homecenter homepage.
QA/PROD ENVIRONMENTS
App
Upload and adaptation of app content, aligning teams and QA/Production environments.
RESPONSIVE DESIGN
UX first content
Creation of content adapted to different channels, formats and upload types.
OMNICHANNEL CAMPAIGN DESIGN
Omnichannel
Adapting campaign outputs for Homecenter's main digital channels, reaching over +800,000 users and 40 stores.