Alf — Business Designer

About Me

Strategic, Human-centered design.

Hi! I'm Alf. A digital designer, entrepreneur and photographer, I help connect UX design, content and business strategy as the core pillars to power innovation and companies competences.

Get into orbit and explore my projects! ↓

Marketing y UX (IT & RETAIL)

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Marketing · B2B · UX · CRM/CMS/LMS · DESIGN SYSTEM

TransUnion

My journey as a Content Marketing Analyst.

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UX/UI · B2C · Content Design · CMS

Sodimac

My time as a UX/UI Intern at Homecenter.

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Brand & Business Design (Textile Industry)

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Brand · AI Automation · Business Strategy · UX/UI Design

Ovillart

Get to know my experience as Founder of Ovillart.

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Brand · E-Commerce · UX Research · Growth Business · entrepreneurship

M.A Distribuciones

A journey where entrepreneurship and sustainability intersect.

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UX CASES & PHOTOGRAPHY

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UX/UI CASE · UX RESEARCH · PRODUCT DESIGN

Reduce, Recycle & Reutilize

Discover a UX/UI case focused on improving waste management practices in residential contexts in Bogotá.

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Photography · Creative

Photography & Illustration Portfolio

Don't forget to take a look through Alf's lens.

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Work Experience

APR, 2024
—

CURRENT

Content Marketing Analyst

TransUnion · Full-time

Responsible for designing LATAM's main B2B campaigns (Email Marketing, landing pages, social media content, digital assets and responsive web design), managing product UX projects and leading regional educational platforms through LMS management.

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JUL, 2025
— CURRENT

Founder

Ovillart · Self employed

Responsible for leading Ovillart's brand growth strategy across marketing, product, sales and other key areas for the business operation.

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JUL, 2023
— JAN, 2024

UX/UI Intern

Sodimac Homecenter · Full-time

Responsible for adapting campaigns for the business's digital channels through the design, upload, publishing and monitoring of content to improve user experience in the UX/UI area.

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JUL, 2021
— JAN, 2026

Founder

M.A Distribuciones · Self employed

Founder of the digital channel and business model, responsible for managing E-Commerce, brand positioning, user experience and content creation for social media and digital channels.

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Testimonials

What people say.

"Alfonso es un profesional comprometido con la calidad y la innovación en su trabajo, impulsando formas diferentes de hacer las cosas y fomentando la exploración de nuevas herramientas en un mundo que cada vez exige mayor experimentación. Es una persona con muchísimo potencial."

Ana Zamora.
Sr Marketing Leader

TransUnion · Reports directly to her

Direct

"Alfonso es un profesional crítico, propositivo y curioso. Su labor aportó valor a la calidad de los entregables y a la mejora de procesos del equipo. Es una persona integra, con disposición a ayudar y con un alto grado de empatía."

Johan Moreno.
UX Head

Sodimac · Reports directly to him

Direct

"Tuve la oportunidad de trabajar con Alfonso en donde fue destacable su habilidad técnica y su capacidad para colaborar en equipos. Se mostró abierto a nuevas perspectivas demostrando compromiso en sus responsabilidades. "

Laura Gracia
Sr UX Designer.

Sodimac Homecenter· Team Colleague

Direct

Alfonso Hernández Business Designer

Strategic, Human-centered design.

What people say.

Let's build
something.

Alfonso Hernández Business Designer

Strategic, Human-centered design.

What people say.

Let's build something.

Let's build
something.